Spencer Gray – Auto Dealer Magazine

Spencer Gray, Spencers’ car sales boss, took home the top prize in the prestigious Used Car Dealer Principal of the Year category at the 2021 Used Car Dealer Awards.

Norwich-based dealership manager impressed our judges by being the backbone of a company that excels in customer feedback.

The company also achieved impressive performance in the mystery shopping process and enjoyed the sparkling online reviews from customers.

Gray beat fierce competition from James Quigley of Acorn Kia Crewe and Craig Vladimirovs of Car Quay to take top honors.

It was a night of double celebration for Spencers, with the company’s MOT wing – Spencers MOT & Service Center – also winning our Service and Repair Outlet of the Year award.

Speaking to the car dealership after winning, Gray said: “We are really thrilled, it is fantastic news for us and the staff to show all the hard work that has been done over the past two years.

“We are dedicated to our customers and try to keep our service at the highest level possible.


“We are working hard in the region to build relationships. We are humiliated. We didn’t think we were going to win an award tonight so it really means the world.

Main used car dealer

Shortlisted for this award:

  • James Fackrell, Taunton VW
  • Spencer Gray, Spencers Car Sales
  • James Quigley, Acorn Kia Crewe
  • Mark Swindells, Croyland Car Megastore
  • Craig Vladimirovs, Car Quay

Car Dealer editor-in-chief James Baggott was also on hand to offer his congratulations after the ceremony.

He said, “The MOT Center Spencers blew our mystery shoppers away with their excellent customer service.

“They should be extremely proud to come away with not one, but two awards for Best Used Car Service Center and Spencer Gray’s Award for Senior Dealer of the Year.”

Spencers Car Sales has been established for over 20 years, having been founded as a family business in 2001.

It is now based in the Rackheath area of ​​Norwich on a new purpose built site, which includes a dedicated service center and MOT bay.

Pictured top left is Jem Emirali, Aston Lark Category Sponsor Manager Spencer Gray and Mike Brewer

To learn more about the Used car prices from car dealerships 2021 click here.

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Sylvia F. Hernandez