German car rental company Sixt expands in Australia
Sixt announces its expansion in Australia through a franchise with the National Roads & Motorists’ Association (NRMA), the largest national automobile club. The cooperation will immediately give the German company a 13% market share and introduce one of the largest electric vehicle rental fleets in Australia.
NRMA is also Australia’s largest automobile club with nearly three million members and will provide Sixt access to around 160 branches with a rental fleet of 16,000 vehicles. The start of the partnership between Sixt and NRMA coincides with the initial integration of 40 MG EV and 25 Tesla Model 3. The companies say this has made it one of the largest fleets of electric vehicles for hire in Australia today. , which will be available at key Sixt metropolitan locations. Sixt mentions Sydney, Melbourne and Brisbane in particular as well as airports.
Konstantin Sixt, co-CEO of Sixt SE, called the expansion through the partnership with NRMA “the perfect basis for SIXT to fully exploit the enormous potential of the Australian market”. He added that it was “only natural for us to offer our customers one of the largest rental fleets of electricity in the country as soon as they enter the market.”
Ruediger Proske, senior vice president of Sixt’s international franchise, added that the deal was one of the largest franchise partnerships in the history of Sixt’s expansion.
Sixt has already been represented in the Australian market since 2005 with smaller partnerships, but said these are now dissolved as part of the deal with NRMA.
NRMA aims to electrify half of its rental fleet nationwide within five years to support the country’s goal of net zero emissions.
Sixt claims that about a third of the international carsharing fleet already consists of electric vehicles, including electric scooters and electric mopeds.